1. Past
2. Present
3. Future
Not too genuine of a three step approach right? Well it is all in how you look at it.
1. Past
- Lots of Static Pages - content updated as time permitted
- Very little interactivity
- Basic forms
- Few resource links
- Basic colors
- At times use of a template website purchased from a third-party vendor and my website visits became slim to none.
- Newsletter
2. Present
- Design and develop my own website
- Active Server Pages - contact is updated daily
- Widgets - information updates frequently
- Brightened up with use of colors
- Geared towards providing more information and resources geared toward different markets
- Include links on local information
- Include school info
- Separate page for each city I service
- Concentrate more on submitting my website out to major search engines
- Incorporate targeted profile placement on top websites with a link back to my website
- Use of Adwords on targeted websites
- Emphasis on lead capture
- More photos and more maps - I find people really like to look more than like reading
- Better labels for photos especially since images are becoming an integral part of what is returned in the search engine results.
- Monitor site statistics to see what people appear to be most interested in when they visit my site.
- Incorporate the newsletter back in my website
- Heavy emphasis on my "Open House", "Relocation", and "Rental" pages they seem to be the biggest draw to my website
- Newsletter sign up
- Come up with a standard for my City Pages
- Live video testimonies from past clients
- Community Pages/Links
- Enhancements to my http://www.House1st.com website it understandably directs a significant amount of traffic to my http://www.LynneRuffin.com website.
- Continual Work-In-Progress
There is always room for growth! I don't want to just survive I want to thrive in the real estate industry, my business relationships, and as an Entrepreneur.
