Wednesday, November 21, 2012

Don't End Up with A Hot Mess

Oh my goodness!  It's ranting time.  I was just thinking this evening when someone inquired about my services.  Well, my best words of advice are:  "Don't end up with a hot mess." 

Too often lately I've seen where companies have opted to utilize the services of firms which apparently have more of the fluff they are looking for.  As we all know everything that glitters is not gold. 

My years of "functional" experience speaks very loudly and clearly.  If you already have a mess why add more junk to the pile? 

If you pay for the services of a top computer related services company make sure what you are being served is not a pound of balogna.  But unfortunately you may be unaware.

One company I offered my services to.  Mind you me a very rare undertaking anyone who knows me knows I don't offer verbally to do much often.  I'm normally kept busy with others who feel they need my services.  Thankfully, things normally work themselves out.

Get back to the hot mess.  A company who was ranked very well locally and nationally hired a firm to redesign their website.  Well, now they are not ranked at all.  Do I call them up and say, hey I told you so.  I did include in my presentation not to opt for a product that was graphic based.  Did they listen to me?  No.

Well the other needless thing to say I can tell their capture rate has dropped to a third of about what it used to be.  The competition is blowing them out the water.  I imagine my price would have been about 10% of what they paid for a phenomenal amount of more capture.

My advice:  If you have hire a web design company check your ranking before, during, and after deployment of your new website.  Make sure if you are paying them to maintain it you keep tabs of what they are actually maintaining.  If they set the site up so that it is user friendly enough for you to maintain.  Make sure you make an effort to keep it fresh.  When you stop keeping it fresh you'll end up with a hot mess as well.  Don't set it and forget.  Nurture it and keep it growing.

Your site is what you make it.

Lynne Ruffin
T/A Web Styles
Owner/Operator
Norfolk, Virginia  23509
www.Web-Styles.com
Phone:  (757) 542-5108
Email:  Lynne@Webstyles.com