Well not too long ago I wrote about companies who pay good money for websites which rank very poorly. I am happy to report a couple of company websites I had looked at now at least rank on some search engine ranking sites. Since I feel embarrassed enough for them there really is no need to mention their name.
Now I have a second challenge. The online world seems to be driven by social media. The websites which get the most interest are the ones who seem to run the best social media campaigns. Of course except the really big ones which have a world all their own.
My challenge to the non-social websites is to try and incorporate social media into your flow. One of the first things I look for on a website I like nowadays is to see if they have a FACEBOOK or Twitter icon. I want to see how they are connecting with other online folks.
I was thrilled when I had an opportunity to be followed by a major football team recently. You best believe I went for it. It's the team I predict to win the super bowl. How awesome is that. I'll save the bragging rights to that milestone for a later day. But I will tell you they have an awesome social media front incorporated into their website.
Well I was always taught to not talk about folks if you can't do anything to help them. Here is the help I'm offering. There are videos and how-to's all over the web on social media. There are tutorials on adding an icon, creating a landing page on FACEBOOK. Additionally, if all else fails go find a Generation X person and ask them to lead your social media campaign. I'm sure your webmaster would be happy to add a hyperlink for prospective, current, and past clients to see what your company is up to.
Don't believe me? Just go Google your competitors, business partners, associations, guy next door (lol) and click thru to their website, FACEBOOK, and Twitter pages. I'm sure you may agree they make it look easy. Do you see the number of people have are following, liked, or subscribed to their social media campaigns. Real live breathing prospects some of them?
Get social. I don't mean stand around and talk to folks you already know and communicate with every day. By get social I mean meet new folks. See what folks think about your brand near and far. Get ideas on what people are really looking for with your type of business.
