Friday, October 1, 2010

Envisioning A New Direction for My Website

It is no mystery static websites just don't cut it anymore.  What should be the steps taken towards revising your existing website.  I've decided upon a three step process in revamping my own.

1. Past
2. Present
3. Future

Not too genuine of a three step approach right?  Well it is all in how you look at it.

1.  Past
  • Lots of Static Pages - content updated as time permitted
  • Very little interactivity 
  • Basic forms
  • Few resource links
  • Basic colors
  • At times use of a template website purchased from a third-party vendor and my website visits became slim to none.
  • Newsletter

2.  Present         

  • Design and develop my own website
  • Active Server Pages - contact is updated daily
  • Widgets - information updates frequently
  • Brightened up with use of colors 
  • Geared towards providing more information and resources geared toward different markets
  • Include links on local information
  • Include school info
  • Separate page for each city I service
3.  Future
  • Concentrate more on submitting my website out to major search engines
  • Incorporate targeted profile placement on top websites with a link back to my website
  • Use of Adwords on targeted websites
  • Emphasis on lead capture
  • More photos and more maps - I find people really like to look more than like reading
  • Better labels for photos especially since images are becoming an integral part of what is returned in the search engine results.
  • Monitor site statistics to see what people appear to be most interested in when they visit my site.
  • Incorporate the newsletter back in my website
  • Heavy emphasis on my "Open House", "Relocation", and "Rental" pages they seem to be the biggest draw to my website
  • Newsletter sign up
  • Come up with a standard for my City Pages
  • Live video testimonies from past clients
  • Community Pages/Links
  • Enhancements to my http://www.House1st.com website it understandably directs a significant amount of traffic to my http://www.LynneRuffin.com website.
  • Continual Work-In-Progress
My overall goal is to not to become complacent in the delivery of real estate related information, resources, and content and to stay on top of the real estate game to keep my clients and prospective clients on top of    what is happening in the real estate market and what is available.

There is always room for growth!  I don't want to just survive I want to thrive in the real estate industry, my business relationships, and as an Entrepreneur.

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